Analogue Catalogue
This campaign specifically caters to the Gen Z demographic, recognising the challenges they face in the current socio-economic landscape, characterised by soaring living costs and growing concerns about the planet's future. In a world where fast fashion is rapidly accelerating, there are constant depressing news stories, and Gen Z's lives are revolving around constant digital connectivity, the nature of modern existence becomes overwhelming. Gen Z has gotten weary of digital drabness, they want to slow down and return to analogue aesthetics.
Fortunately, eBay offers a solution to this yearning for a slower lifestyle. With its diverse marketplace of vintage and secondhand items, eBay empowers Gen Z to effortlessly embrace the allure of analogue aesthetics.
Introducing the "Analogue Catalogue". Bridging the gap between the analogue and digital realms, this campaign presents a captivating digital publication featuring a collection of illustrated GIFs, each meticulously showcasing the wide array of pre-loved items available for sale on eBay. In alignment with the sustainability and authenticity values embraced by Gen Z, the campaign seamlessly merges the digital and physical worlds. Each illustration is handcrafted using pen and paper, while the backgrounds are composed of recycled risograph test prints created with sustainable ink.
Introducing the "Analogue Catalogue". Bridging the gap between the analogue and digital realms, this campaign presents a captivating digital publication featuring a collection of illustrated GIFs, each meticulously showcasing the wide array of pre-loved items available for sale on eBay. In alignment with the sustainability and authenticity values embraced by Gen Z, the campaign seamlessly merges the digital and physical worlds. Each illustration is handcrafted using pen and paper, while the backgrounds are composed of recycled risograph test prints created with sustainable ink.
This innovative approach serves as a catalyst for Gen Z to not only discover unique treasures on eBay but also to actively participate in a cycle of sustainability. By encouraging young individuals to sell their unwanted items on eBay, the campaign fosters a collective commitment to sustainable practices that benefit both individuals and the planet.
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